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Tips in Creating an Effectively Unique Logo

The reason why you’re here is because you eventually realize that for a successful branding of your business or even a new investment, you need to have a particularly good logo. In the earlier days of branding and marketing, you probably would have to pay top dollar in order to hire someone to come up with a logo for your company; but thanks to the availability of online tools, some of which are even offered for free, you now have the chance you make your own DIY logos without even spending money. Well, the only challenge really is figuring out a way to create a logo that will be completely unique to your business or brand.

Look for an Online Tool

The first step in the entire process of making your own logo is to find the best online tool which will offer you the assistance you need. You have the option to go for a free online tool or maybe pay a bit for a premium version that’s usually less than $20.

Come Up With a Shape

You might have heard so-called experts telling you that you should first determine the right figure or text to put in your logo, but we believe that the shape is more important at least in this stage. The shape is vital because it will be the base of your design. As soon as you come up with the shape, you then can begin experimenting with colors, effects, and sizes.

Keep it Simple

When it comes to making logos for branding or whatever purpose you have, keeping it simple is always your safest bet. As a matter of fact, it’s a very common mistake for beginners to think about coming up with something very fancy. Truth be told, the only two things you need to spend a lot of time on are the shape and font. If you use so many fonts or colors, your target audience might eventually get confused as to what sort of message you’re trying to send them.

Never Copy

Another important rule in creating a logo is to never copy a concept from someone else. This is where the concept of being unique depends. It really doesn’t make sense if you copy a logo or some elements of it because if you, you won’t succeed because consumers will just associate it with the bigger and more popular company that owns the logo you copied.

Be Sure to Think Outside the Box

Finally, don’t forget to be creative and think outside the box. The truth is the main reason why many businesses and brands fail in coming up with an unforgettable logo is because they stick with what’s traditional and conventional. If you really are serious about your success in your first attempt to make a logo for your brand, then you have to dare to be different.

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