Print And Digital Media Marketing Strategies-Why Should You Use Both Strategies
Nowadays, most businesses only make use of digital marketing. However, businesses should still make use of print media marketing strategy.
Print media is effective even if it has been used in the past. Billboards are example of print media and you can still see them in different parts of the world. There are some companies that disregard using print media strategies.
You will see digital marketing in the internet. Some of the strategies that are included in digital marketing are social media marketing, search engine optimization, online public relations, pay per click, email marketing and many more. Digital marketing can reach a lot of people and is very flexible.
Print marketing make use of physical print media such as billboards, direct mail, newspapers, posters and magazines. Print marketing strategies gives you the option to choose the place where you will put your advertisement.
It is much more better if you combine both marketing strategies. studies prove that digital and printed media marketing really has a number of advantages.
Below are tips you can use print media and digital media together:
A. QR codes
QR codes also known as quick response codes are bar codes that contains information of an attached items which can be scanned with a smartphone. When you make use of QR codes your clients will be able to see print media marketing and then becomes a digital media marketing. You can consult a commercial printing company.
B. Custom URL’s
Custom URL’s have the same idea with QR codes, however you do not need to scan the bar code since the customer will look at the print advertisement and then enter it in the unique URL of your business.
C. Social media websites
Your can make use of your social media site and have a print advertising campaign.
One way you can encourage people to look at digital pages by promoting it on print advertisements. You can make use of print media to advertise your company’s profile and account.
Variable printing is a type of printing that has all sorts of graphics, texts and images. This is great for social media campaigns.
Digital marketing and print marketing strategies are really effective and should be used by different companies. These strategies can really benefit different kinds of businesses. It is important that you select a reliable commercial printing company. You need to do a research first before you select a company. You need to make sure that the company is reliable and experienced.