How to Choose an Inbound Marketing Agency
Inbound marketing is time-intensive. It needs a lot of domain knowledge too. It can be challenging for businesses to spend the time and internal resources critical to learning and implementing search engine optimization and social media (to name only two) campaigns by themselves. In these scenarios, businesses may hire a third-party agency to take care of their inbound marketing projects.
If you’re searching for such an agency, the following are the five key considerations you have to make:
The Right Fit
Working with a firm that will redesign your website won’t fetch you more visitors. Web design and inbound marketing agencies usually seem like one and the same thing, and though they are definitely related, they work with two completely unique skills sets. Web design is mainly about design, while inbound marketing is essentially about content. To invite more traffic and leads, you must hire a company that provides traffic generation services, such as blogging and content creation, social media marketing, and search engine optimization and link building. The idea is to use an inbound marketing agency equipped with the exact capabilities that can help you attain your marketing objectives.
Clarity of Process
Content creation capabilities and social media case studies are important, but the bigger value an inbound marketing agency can provide its client lies in the way they tie the inbound pieces together into an inclusive strategy. More importantly, these agencies need to be able to explain their methodology to their potential clients as thoroughly as possible. This indicates that the agency has delivered ROI to companies it has worked with in the past, and that it has what it takes to provide the same benefit to your company now.
Your potential agency’s pitch should peppered with such terms as “benchmarks, “analytics,” “metrics,” and other similar words. Developments made toward your objectives must be measurable every step of the way, and a good inbound marketing agency will have the capacity to keep track of all campaigns and give you performance updates from time to time. You want to achieve certain things by hiring these professionals. Scientific data are what you need to know if they’re doing their job.
Project Management Prowess
Inbound marketing is powered by the production of superior content intended for your dream prospects. To be successful, your inbound agency should get inside your head to build the right content and know more about those ideal leads. They exist in your world because there are things they have to do for you to make your life easier.
An Inbound-optimized Website
Lastly, does the inbound marketing agency you intend to hire, blog regularly? What is their social media presence like? Are their site’s landing pages optimized, and what is the quality of their content of each page? A good inbound marketing agency must be its own model case study.