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Gordon E. Moore predicted almost 50 years ago that technological efficiency would double roughly each 2 years. The computer scientist Joseph Weizenbaum notes that ‘right now even essentially the most highly placed managers characterize themselves as innocent victims of a know-how for which they settle for no responsibility and which they do not even pretend to grasp’ (1976, p. 241).

Because of the pace at which technology is advancing in in the present day’s society, new electronic communication media are becoming an more and more essential affect on everyday life and so we discover ourselves adapting to it sooner than ever before.

In a nutshell, customers are hoping for improved contact and good screens, better batteries for mobiles, sixth sense computing, higher television units, extra stay tiles and apps, OS from Mozilla, smartphones from Microsoft, Google and Amazon, self health apps, nanotech products, video chat… you identify it. Higher and smarter know-how developments in 2013 is all everyone cares for.

In McLuhan’s theory language too is a medium or technology (although one that doesn’t require any physical object exterior of ourselves) because it’s an extension, or outering, of our interior ideas, ideas, and emotions—that is, an extension of interior consciousness.

Given the effective use of smartphones, Twitter feeds, and youtube uploads for instantaneous communication and documentation in the course of the uprisings in Tunisia, Egypt, and Libya, I feel that we will see increases and advances in the use of expertise in regime change.

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