SEO (search engine optimization) is sometimes divided into white hat and black hat SEO. As you can guess, black hat SEO will get you into trouble, resulting in penalties from Google that can have a catastrophic impact on your bottom line. Anyone promising a high website ranking in a very short time without buying ads is almost certainly using black hat SEO.
High quality SEO takes time. It’s hard to say exactly how long it would take for a particular website to achieve a top listing, since it partly depends upon how well competing websites have been optimized. However, three to six months is a good ballpark estimate.
SEO and Competitors
Run a quick test using a few keyword phrases that someone might use when searching for a business like yours. You will probably spot many of the same websites at or near the top of the results listings. In all probability, those websites have been professionally optimized.
SEO Trends for 2017
SEO is constantly evolving. About 2/3 of all internet searches are done with Google, so website optimization is done with Google’s requirements firmly in mind.
Responsive Website Design: Responsive design means that a website functions as it should on any mobile device, regardless of screen size. This has been important for a couple years, but is now almost mandatory. Google now indexes mobile sites first and gives them an advantage. However, don’t neglect desktop since this is still extremely important for ecommerce websites.
Local Search: The overwhelming use of mobile devices has made local search more significant than ever.
Video: Video content continues to grow in popularity. Sites with useful video generally perform better than sites without video.
Voice Search: Most website users still type search queries, but the use of voice is growing rapidly. This affects keyword selection, since voice search terms tend to be questions beginning with words like “how,” “who” or “what.”
Rich Answers and Snippets: This refers to the information in the boxes sometimes seen near the top of the results page. Information considered worthy of being in a rich answers box can pay big dividends to the website linked in the box.
Request a free consultation from RowleySEO about growing your business. A successful online business requires knowledge of digital marketing strategies and techniques. Find out how to improve your bottom line by calling +61 (0)427 847 653 today.